The wild nature as inspiration
Dragged by the current, the Phoenicians landed more than 2,500 years ago on a small virgin island that they named IBOSHIM in honour of Ishtar (Tanit in Carthaginian mythology), goddess of the worship of mother nature, life and fertility, the exaltation of love and pleasures of the flesh. Inventors of the alphabet, the Phoenician people had a very rich culture and based their society on the relationship with nature, from which they received the gift of life. Iboshim became a place to celebrate pleasure, over and over again a paradise for the stories that crossed the Mediterranean back to the east.
Overcoming the passage of time, this relationship with the natural environment endures as the basis of traditional Ibizan culture, and its architecture is one of the greatest examples of its authenticity. This vernacular architecture stems from empirical learning and knowledge that passes from parents to children. It is based on the use of the rural environment itself as the main resource, ensuring adaptation to the landscape occurs naturally. The simplicity of its ingredients is at the same time what makes it unique: light, stone, wood and cal.It is for one simple reason that this magic survives in the present: everyone can get to Ibiza, but the true Ibiza is reserved for a select few. This real Ibiza is not the overcrowded island, but rather the Ibiza of joie de vivre and unspoiled nature, where only a very few know its smell, taste, touch and light. Such is its magic, that two thousand years after the arrival of the Phoenicians, its atmosphere still seduces with the same force. At the beginning of the 20th century a small group of exiled philosophers and intellectuals landed by chance on the island and fell in love with this extraordinary scenery. Surprisingly they followed the same procedure as the Phoenicians. They stayed and spread the message.
What made them fall in love with the island? It was the wonderful wildness of nature, where architecture and, ultimately, life, coexist in the most respectful and elegant way possible. After making the island a point of reference for art between the wars, they formed a circle of contemporary and innovative artists and intellectuals focused on nature and hedonism, with the casa ibicenca as a symbol.
The essence of those golden years lives on in hidden gems of nature that they passed on to us, where they elevated pleasure and art to the higher level that only the elite can savour today.In a world of endless change where pleasure is so short-lived, only the truly exceptional endures.